Case Study of Sarang Creations
About the Client
Sarang Creations, established in 2023, is a passion-driven venture born from a love for art and creativity. With a background in apparel, photography, and travel, the journey of rekindling creativity began after returning to Coimbatore in 2022. Specializing in unique resin jewelry and home décor, each piece is crafted with care and personal attention.
Project Goals
Enhance Digital Presence
Develop a visually engaging website that effectively showcases the brand’s artistry and craftsmanship.
Improve Product Discovery & Navigation
Design an intuitive and structured layout to help visitors explore collections seamlessly.
Boost Online Visibility with SEO
Implement SEO strategies to improve search rankings and drive organic traffic.
Strengthen E-commerce Capabilities
Integrate a secure and user-friendly shopping experience to increase online sales.
Optimize for Mobile Responsiveness
Ensure a smooth, fast, and engaging mobile browsing experience.
Build Trust & Customer Engagement
Highlight customer reviews, testimonials, and a blog to connect with the audience.
Results & Impact
- 200% increase in website traffic within three months
- 75% growth in online sales and direct inquiries
- Higher search rankings, improving brand discoverability
- Increased engagement, with customers spending more time on product pages
- Stronger brand identity, establishing credibility in the handcrafted jewelry and home décor market
Challenges
Limited Online Reach
The brand lacked an optimized website, limiting its ability to attract new customers.
Unstructured Product Showcase
No dedicated catalog or filtering options for customers to browse efficiently.
Low Conversion Rates
The absence of strong CTAs and an e-commerce setup hindered sales.
Minimal SEO Presence
Poor search engine visibility reduced organic traffic and brand discovery.
Lack of Engagement & Community Building
No integrated blog, social proof, or interactive features.
Our Approach
Website Design & Branding
Created a modern, aesthetically pleasing website that reflects the brand’s identity and resonates with its target audience.
Optimized Product Catalog & Filters
Developed a structured product listing with filters for categories, materials, and pricing to simplify customer navigation.
SEO-Driven Content Strategy
Conducted keyword research and optimized website content, product descriptions, and blogs for better search rankings.
Seamless E-commerce Integration
Built a secure, easy-to-use online store with payment gateways, order tracking, and a seamless checkout process.
Mobile Optimization & Performance Enhancement
Ensured the website loads quickly and adapts to all devices, improving user experience.
Trust & Engagement Features
Added customer testimonials, a review section, and a blog to build credibility and drive engagement.
Social Media & Marketing Integration
Connected the website with Instagram, Pinterest, and WhatsApp for better customer interaction and marketing.
Conclusion
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